A local Shopify store selling safari and outdoor gear needed more qualified organic traffic and better product-page visibility. The campaign combined eCommerce SEO, content planning, and technical cleanup.
The challenge
The store had strong products but weak category architecture, thin collection copy, and limited search visibility for high-intent product queries.
The strategy
We rebuilt keyword mapping around categories, improved collection-page content, added internal links from buying guides, and fixed crawl issues that were limiting product discovery.
The result
Organic traffic grew by 310%, online sales increased by 150%, and the store reached the top position for a priority safari gear keyword.