A Nairobi real estate agency needed more qualified property viewing enquiries from organic search and Google Maps. The goal was to reduce reliance on paid leads while improving local visibility.
The challenge
The agency had inconsistent local citations, weak location pages, and a Google Business Profile that did not clearly reflect its strongest neighbourhoods and property categories.
The strategy
We optimized the Google Business Profile, cleaned up citations, rebuilt local landing-page copy, and created internal links around priority neighbourhood and property-intent searches.
The result
Lead volume increased by 400%, the business reached the top three in the local map pack for priority terms, and cost per lead dropped by 50%.